I hate having choices! I'm looking to purchase a flash for my Canon Digital Rebel. I've never owned an external flash before and don't know much about them. At first, it looked like a pretty simple choice, but then I noticed an alternative. I started reading up on photo.net and now I have these various opinions dancing around in my head, making me dizzy...making me not want to buy a flash at all.
This reminds me of an article from Wired that I mentioned a couple weeks ago:
"In a world upended by outsourcing, deluged with data, and choked with choices, the abilities that matter most are now closer in spirit to the specialties of the right hemisphere—artistry, empathy, seeing the big picture, and pursuing the transcendent." (Daniel H. Pink, Revenge of the Right Brain)
We have so much exposure to information in this day and age that it can easily become overwhelming. Pick a subject and you can easily find well-thought-out, opposing opinions about it. I suppose those opinions have always existed, but we never had such easy access to them as we do through the Internet.
What does all this mean? I don't know. I'm just rambling. In the case of looking for a flash, it's very aggravating. I could spend hours reading threads about how this flash works better with this camera, guide numbers, and ETTL. I'm just not sure I would be any closer to a decision after all that.
It seems to me that in the end, we go with what we tend to go with what we trust. I will buy a Canon or a Sigma because I have a previous relationship with those companies. I will hesitate to buy the Sigma, even though I can more bang for my buck, because it wasn't made by Canon itself. I've found, however, that the risk an be worth it—that Sigma can deliver and I can chuckle at those who insist on buying only Canon products. And thus the circle continues...
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